John Jay of Wieden & Kennedy on creativity

In this video John Jay talks about his creative process. He takes a step back and approaches his interpretation of process from a wise view. What I’ve drawn mostly from this is that it’s about conversation. Most importantly it’s about listening to what people have to say and then taking that to make it relative and understandable to other people.

Popular posts from this blog

Vernon Courtlandt Johnson 's Interview - Art of Skateboarding